It is important because expertise that makes you stand out from your competitors determines your rand value and if they are projected in a professional manner, then your target customers will surely prefer you over your competitors. Great ambiance- Good ambiance at the workplace is mostly necessary for your productivity. Take Pepsi and Xerox as an example that how they recently went ahead and revamped their logos. This can only be done with the help of an adept designer; complicated designs are difficult to understand while innovative designs can easily grab the attention of customers. Yes, thanks to today’s extremely tough competition, it’s not expensive now to create your brand identity.