An offline business that expects people to walk-in will have some good quality sofas and furniture in their waiting room to ensure that they manage to win the trust of their market and potential buyers. They won’t try to compromise on quality as this may annoy the potential clients. If you will be so careful about the furniture in your office, shouldn’t you also be careful when you create your logo design that will represent your business and tell everyone how trustworthy you are? This stand-out feature of your business is what your corporate message is all about. Suppose your products are for kids then your logo design must comprise of bright colors while if you are a security company, then your logo should have colors that reflect bravery, confidence, and credibility.